Who we are and how we work
Founder, Apstrat Business Services Ltd
Gideon is a financial consultant specializing in tax strategy, accounting systems, and financial planning for SMEs, startups, and nonprofit organizations across Kenya.
He founded Apstrat Business Services because most accounting firms treat tax as something that happens at year-end, after the accounting is done. But that's backward. Tax implications should drive how you structure your accounts, classify your transactions, and document your decisions.
Gideon has spent years helping businesses optimize their tax position while maintaining clean, accurate books. He's worked through complex tax situations with KRA, helped businesses recover overpaid amounts, identified inefficiencies in accounting structures, and designed systems that work for both accounting clarity and tax optimization.
His approach is disciplined and strategic. He believes that good accounting serves multiple purposes: it supports your decision-making, it satisfies your regulators, and it positions you advantageously from a tax perspective. When all three are aligned, you've got something strong.
Good accounting serves your tax position. Tax strategy strengthens your accounting.
Financial systems exist for multiple audiences: your own decision-making, your lenders, your regulators, your investors. A good system serves all of them, with tax optimization built in, not bolted on.
Not the other way around. How you classify transactions, organize accounts, and document decisions should reflect tax considerations.
You need to be fully compliant. But within compliance, there's room for strategy. We find that room.
When you're questioned on anything—audit, KRA inquiry, investor review—your documentation decides the conversation. We build documentation practices accordingly.
VAT, PAYE, iTax, eTIMS, KRA process. Understanding these systems deeply changes how we advise clients.
When accounting and tax work together, instead of separately, you catch problems earlier and optimize your position naturally.
We review your current accounting structure, tax position, and any specific gaps or exposures. We understand what's working and what isn't.
We redesign your accounting structure with tax strategy in mind. New chart of accounts, proper classifications, documentation practices. Everything structured to optimize your position while ensuring compliance.
We implement the new system, migrate historical data where needed, and make sure your team understands how it works. We choose the right accounting software and configure it correctly.
We provide ongoing bookkeeping, tax filing support, and strategic advice. When decisions come up that have tax implications, you've got someone to think it through with.